Brand identity
Greenpark Hotels
A warm, playful identity for a hotel chain, built on one promise: Stay Special.
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View case studyMy story
How I got here.
Where it started
Design has to speak clearly to everyone.
I started in graphic design, doing branding, packaging and publication work. Making something read in a three-second glance taught me clarity before I ever opened a product file.
Psychology
Curious about how people think and behave.
My background in psychology made me ask why people do what they do. Those questions pulled me from print into product design.