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Packaging design
5 weeks
Doctors’ Wellness Kit A thank you, in a box.
Pharma companies send doctors kits all year, and they tend to look alike. For Intas, we designed an invitation kit for a Doctors’ Wellness Conference that shows real care for the people who care for everyone else.
An invitation hamper for a Doctors’ Wellness Conference
Graphic design: Aashka Patel, Ananya Tatwadi, Khushi Patel. Product design: Aashay Shah, Durva Patel
Graphic design: identity, illustration, patterns, invitation
Prof. Pritesh Bhatia, Prof. Ayon Sarkar
Research
How pharma gifting actually works.
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The brief
Design an invitation hamper for Intas’ Doctors’ Wellness Conference, held on National Doctor’s Day, that invites doctors with empathy, gratitude and hospitality.
Design language
Calm blues, warm accents.
Blue stands for trust and calm, the qualities the medical community values most. Lighter, muted shades bring in wellness. Josephine Sans keeps the type soft and inviting.
#073F5DDeep bluePrimary#4766AEBluePrimary#0D7E86TealSecondary#CAE9E4MintSecondary#E2C754GoldAccent#F7A28DPeachAccentGraphics
An illustration language drawn from wellness.
We drew a set of line and solid elements, then composed them into one illustration that tells the story of the kit. The same language carries into the conference mark, the invitation and every article inside.
Form
From sketches to a rigid box.
With the product designers, we sketched box forms, worked out volumes for every item, and moved to CAD and renders. The final box is 2 mm chipboard with a matte lamination, printed in offset litho.
Final kit