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← All work
Flash Fuels Tech
Research + UX/UI + Brand
Fuel, delivered. Tracked to the drop.
One of Gujarat's first on-demand fuel delivery startups. I designed three apps that work as one: customer, driver and admin.
Your turn
Find the missing fuel.
This is how Arvind, a fleet manager in Ahmedabad, tracked fuel: a spreadsheet. Somewhere in this week's log, fuel was stolen, watered down and wasted on extra driving. Tap the cells that look wrong.
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Adulteration, pilferage and dead mileage were the three losses businesses told me about. Every competitor I benchmarked focused on delivery, not on showing where the fuel went.
DateVehicleOrdered LReceived LDensityRoute kmDriven km
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Fuel insights
This week · 8 deliveries
Flagged automatically
40 L short12 Apr · GJ-01-KT-2290Received less than ordered.
Density 0.7914 Apr · GJ-27-TB-5517Below the normal range for diesel.
+42 km off route16 Apr · GJ-01-BH-8804Driven far more than the planned route.
Problem
Buying fuel meant station visits, long waits and no idea where the fuel went.
Role
Led UX/UI and research, plus branding and the ordering flow.
Approach
Interviews, persona, journey maps, benchmarking and IA.
Outcome
Customer app, driver app and admin dashboard with live fuel analytics.
The problem
For fleets and sites, fuel is a daily cost. But it gets watered down, stolen or spilled, and nobody sees it happen.
Adulteration and theft
No real-time view
Dead mileage on every trip
Arvind, fleet manager
A day through Arvind's eyes
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Guiding question
How might we make ordering fuel simple, safe and fully visible for businesses?
Convenience + complianceEasy ordering that stays secure and compliant.
Real-time analyticsLive fuel use, costs and alerts in one place.
Driver efficiencyA driver app that cuts pilferage, spillage and dead mileage.
What I learned
Businesses wanted proof, not promises.
6competitor apps compared feature by feature
Tap a card to flip it.
Research journey
From what I heard to how it's built.
Pick a step to see the artifact behind it.
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Pain points addressed
Trust in the fuelSecure transactions and verified deliveries.
No visibilityLive tracking and fuel analytics for every order.
Wasted tripsGeo-fencing and smart scheduling plan around location.
My role
Over 1.5 years I led UX/UI and research across the customer app, driver app and admin dashboard, plus branding.
UX researchInformation architectureFuel analyticsBrandingiOS + Android
Challenges
New industryLearning fuel logistics, regulations and on-demand models.
Three usersCustomers, drivers and admins all need different things.
AnalyticsShowing fuel data without overwhelming people.
SecurityPayments and compliance had to be airtight.
Key decisions
Five choices that built trust.
Switch between what I saw, what I did, and what I chose not to do.
Early exploration
Where it started: flows and first ideas.
My first version, from my time at Flash Fuels. Not the final look, but the flow mapping and brainstorming the redesign is built on.
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The redesign
Three apps, redesigned as one system.
I came back to Flash Fuels and redesigned it end to end: a customer app, a Hindi-first driver app and a web ops dashboard, in one navy and gold system.
Customer appDriver appOps dashboardFuel insights
01 · Direction
Five directions for the home screen. One choice.
Direction A
Quiet minimal
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Direction B
Map first
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Direction C
Dashboard
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Direction C2
Dark glass
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Direction C3
Light glass
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02 · Customer app
From first order to fuel insights.
Three short screens, then pick how you use fuel.
Litres, slot and site, then pay on business credit or UPI.
A live tanker, an honest ETA and one clear active delivery card.
Fuel use by week, site and vehicle, with pilferage and idling flagged.
03 · Driver app
Hindi first, voice and photo proof.
Hindi first, with a listen button for anyone who prefers to hear it.
Navigation, photo proof at the site and a customer OTP to close the delivery.
Delivery summary and documents, all by photo.
04 · Ops dashboard
One view of every order, driver and customer.
What I learned
In a multi-user product, every role needs its own clarity.
Design for every roleWhat helps a customer can confuse a driver.
Data needs a storyAnalytics only help when they are easy to read.
Trust is a featureSecurity and transparency shaped every screen.
Where it could go next
ML demand predictionSmarter routingIoT fuel stationsSmart city integration
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