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← All work
Crosscape
Research + UI + AR
Travel like you belong there.
A travel app that helps you feel a place, not just see it. Local history, customs and people, surfaced right when you need them.
Your turn
Plan a day like Josh.
You're in Istanbul and want one real local experience for Saturday, not a tourist trap. Find what to do, where, and when. First the usual way, with tabs. Then with Crosscape.
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Crosscape{{jp.k2}}{{jp.t2}}
Information overload, slow planning, no local guidance. Those were the three pain points from my interviews. In the survey data, hard-to-find information was the top complaint about travel apps.
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8 tabs open.
Start anywhere. Add facts to your plan when you find them.
Your plan
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Cros*scape
Welcome to
Istanbul Josh
Free on Saturday?
A local artist in Balat teaches Ebru, the Turkish art of paper marbling. Saturday, 2 to 4 pm. Small group, locals welcome.
Plan for the day
9:00 AM · Breakfast in Kadıköy
11:00 AM · Walk the Fener streets
Results
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Crosscape: {{jp.k2}} in {{jp.t2}}.
Problem
Travel apps show everything and help you feel nothing.
Role
Solo designer. Research, flows, UI and AR concepts.
Approach
Interviews, secondary data, SWOT, persona and task flows.
Outcome
Phone and watch app with AR overlays and daily prompts.
Home
AR overlays
Saved experiences
On your wrist
The problem
Travel apps help you book a trip. They rarely help you understand the place you are standing in.
Too much information
Planning takes forever
No local guidance
Josh, the traveler
A trip through Josh's eyes
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Guiding question
How might we help travelers connect with the culture of a place, not just its landmarks?
Authentic insightGive context that feels real, not like a brochure.
CommunityMake it easy to meet locals and other travelers.
AR discoveryReveal stories on top of the world around you.
What I learned
People want to feel local, not organized to death.
3in-depth interviews, plus secondary data and a SWOT
Tap a card to flip it.
Secondary research
20%of travelers are dissatisfied with travel apps
18%say info is hard to find
18%value centralized info most
15%want timely updates
6%feel overlooked by personalization
Source: Applause travel app survey.
Research journey
From interviews to a clear journey.
Pick a step to see the artifact behind it.
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Pain points addressed
Information overloadShow only what matters right here, right now.
Slow planningDaily prompts and saved experiences do the heavy lifting.
No local guidanceLocals, history and hidden gems in one place.
My role
I led this end to end: research, flows, UI and AR concepts across phone and watch.
UX researchInteraction designAR conceptsSmartwatchPrototyping
Challenges
Rich but simpleLots of cultural content without overwhelming people.
AR that helpsOverlays that add meaning, not noise.
Respectful contentCulture shown with care, sourced from locals and institutions.
On the moveUseful offline and at a glance on the wrist.
Key decisions
Five choices that shaped the trip.
Switch between what I saw, what I did, and what I chose not to do.
Iterations
From rough frames to finished screens.
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The result
A trip that stays with you.
PhoneSmartwatchAR overlaysDaily prompts
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What I learned
Personalization is only useful when it stays simple.
Less is moreEvery extra feature made the core idea harder to see.
AR needs restraintThe best overlays were the shortest ones.
People are the contentLocals made the experience feel real.
Where it could go next
Smart glassesAR with audio guidesAI itineraries that adapt
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