hello!
I am a UX Designer and Researcher
I design impactful brands with AI-driven solutions, blending creativity, research, and technology for intuitive user experiences.
Currently working on a Financial Management Education System for International Students
Graduate Student at NC State University, USA
Featured Work
ComplAI for National Security Agency
An AI driven Compliance Tool for Target Data Network Analysts
at LAS
Crosscape
An AI travel app designed for culture-focused travelers, offering immersive and personalized experiences
Cloudcast
A hurricane tracking app designed to ensure the safety of your
loved ones
Flash Fuels Tech
A mobile app offering on-demand fuel delivery at your convenience
in B2B sector
Tactiles
An accessible boardgame design for the visually impaired
Lemon Tree
Branding and Identity design for Lemon Tree Premier hotels
What sets me apart
What sets me apart is my unique mix of design expertise, cultural diversity, and a foundation in psychology. I create experiences that are not just functional but transformative, driven by empathy and a passion for solving real-world problems. My global perspective and constant curiosity ensure fresh, innovative solutions in every project.
Process
This is what generally happens!
1. Contextual Inquiry
Observe real-world interactions through interviews, empathy mapping, and SWOT analysis to uncover user needs and challenges.
2. Systems Mapping
Map interconnected systems, define personas, and frame problem statements based on user journeys and research insights.
3. Insights Synthesis
Cluster findings using affinity mapping to uncover patterns and translate them into actionable
design goals.
4. Principle-Driven Ideation
Brainstorm innovative solutions guided by inclusivity, sustainability, and user feedback, co-creating
with stakeholders.
5. Prototype Ecosystem
Develop low to high-fidelity prototypes for digital and physical touch points, focusing on holistic
user experiences.
6. Behavioral Validation
Test solutions using usability testing, A/B testing, and heuristic evaluation to refine based on user behaviors and feedback.
7. Impact Assessment
Evaluate usability, emotional engagement, and sustainability, assessing the solution’s broader impact.
In design education, we're often taught to follow established processes or replicate tried-and-tested methods. While these frameworks have value, I aim to break free from these norms and create a dynamic, personalized design process. I believe relying solely on design thinking can sometimes lead to uniformity, and I strive to bring originality and adaptability to my approach.
UX/UI
Refined my expertise in designing, user-centered experiences with functionality over aesthetic appeal.
Branding
Enhanced my ability to craft impactful brand identities that resonate with audiences and build lasting connections.
Packaging
Developed skills in creating visually engaging and functional packaging designs that elevate product presence.
Publication
Perfected my approach to designing layouts and publications that combine, creativity, and readability.
Design Philosophy
Change is the only Constant
From user-centered to life-centered design—solutions that resonate with people, society, and nature.